Advertisers don't care because they pay for the viewership. When viewership goes down, ad rates follow. Cable operators also don't care because the cost of supplying the station is zero. CNN can't charge a cable operator to carry it. In fact, it's quite possible CNN is forced to pay to be on the network.
Advertisers don't care because they pay for the viewership. When viewership goes down, ad rates follow. Cable operators also don't care because the cost of supplying the station is zero. CNN can't charge a cable operator to carry it. In fact, it's quite possible CNN is forced to pay to be on the network.
Networks charge cable providers. Is CNN different for some reason?
Networks charge cable providers. Is CNN different for some reason?
Correct. CNN doesn't have enough viewers to make carrying it on the cable providers profitable.
Correct. CNN doesn't have enough viewers to make carrying it on the cable providers profitable.
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