Partially agree. Like a firm handshake, it's a part of the puzzle.
Title was overly generalized. SOME of ethos and pathos are also important, as they convey confidence in the position, but the meat of the issue will always be Logos. And I see it so rarely these days.
Logos is a new name for old concepts. It's like a buzzword. "Synergy". It's possible logos aren't rare at all but the ability to recognize them is. New words for old shit. I don't walk thru life sharing my opinions 24/7. I have responsibilities and costs. I don't see logos as one thing or another. They just kinda are. The cross itself is a logo torn down by the media on a daily basis. The star of david less so... but everyone expects the moon and star to get sucked. That's not entirely what you were referring to. Just an aspect. We can also find it in "the death of men".
These rhetorical concepts aren't new. He means logic, not the symbol of something. Logos as in logos, pathos and ethos. Not the golden arches or the Goodwill face.
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