Of course NJ would restrict all of those things. - must require patrons take a detailed tour of that brewery before purchasing any alcohol for consumption on or off site. The tour may not include sampling beer. ("A licensee must provide such a tour prior to allowing any on-premise consumption, including but not limited to consumer sampling.") - may not sell or serve food beyond trivial quantities of "water and single-serve, pre-packaged crackers, chips, nuts and similar snacks." A brewer also may not partner with one or more food trucks to offer food for sale on the premises. - may not sell mixed drinks containing beer on the premises. - may not offer either free drinks "as a gesture of good will" or discounted drinks. - may not brew and sell coffee or may not sell any soda that is not produced at the brewery. - may not host "'pop up' shops, bazaars, or craft shows." - may not host more than 25 special events per year. Special events include live music, trivia nights, a "live-televised championship sporting event," or the showing of any television program—news, sports, movie, etc.—that the brewery markets via social media. - may not hire an outside marketing company to assist with any special event.