As we have known for a long time now... Companies are fucking you over by tracking your purchase history, location, browser fingerprint, etc.. All to decide if you are willing to pay more for a product/service than someone else is and they will dynamically charge you more for it. This should be illegal and any company found to be doing this should be sued out of existence. Archive: https://archive.today/ImB10 From the post: >>The Federal Trade Commission’s initial findings from its surveillance pricing market study revealed that details like a person’s precise location or browser history can be frequently used to target individual consumers with different prices for the same goods and services. The staff perspective is based on an examination of documents obtained by FTC staff’s 6(b) orders sent to several companies in July aiming to better understand the shadowy market that third-party intermediaries use to set individualized prices for products and services based on consumers’ characteristics and behaviors, like location, demographics, browsing patterns and shopping history.