I remember they did an advert about it last year - https://youtu.be/pcSP1r9eCWw It still baffles me why corporations are so heavily into promoting stuff like this, I mean what has it got to do with selling coffee? I think this is mostly being pushed by the advertising industry, which is particularly undiversified with it's massive overrepresentation of homosexuals. The suits in the corporations are like 'yeah whatever'.