They are milk chocolate. They melt fast, wicked sweet for my taste if eating them straight up. Though I've never been one to refuse a chocolate chip cookie ... quite the contrary. I do prefer dark chocolate and my taste buds think Ghirardelli has a great flavor, my wallet thinks they are priced right for a cheap treat staple on the shopping list. Regarding soy, I've had complaints of too much libido from my girlfriends and wife (one at a time, lol!) through my lifetime, never not enough. I ***love*** spicy Chinese Hot and Sour soup, I used to eat at a Chinese restaurant near work at least once a week. I think it takes a lot more soy than this to have any impact. I'm tall and 210lbs, not frail by any means. I eat like a horse but never get fat, I'm still the same size that I was 40+ years ago.