Let's apply the arguments against vaping to this! wE doN'T KnoW WHat's iN THEm! Words like "Impossible" are clearly pandering to today's youth. Burger King is irresponsibly creating a whole new generation of meat eaters with this creation. Beef flavoring must be banned to save the children. Burger King should only be allowed to sell these burger substitutes that have flavors that kid's won't find appealing. Surely they can make the burger substitute taste like raw snails. It's for the good of the children!!! We're going to need a scary sounding name for the action of eating a plant-based burger..... Cellucation? We'll come back to that idea.