Getting rid of dyes is good and all but its kind of pointless when its all loaded with Glyphosate. Archive: https://archive.today/i3bLw From the post: >>Shoppers scanning the cereal aisle at Target will soon notice a change: brightly colored breakfast bowls are about to look a little more natural. The Minneapolis-based retailer said it will stop selling cereals containing synthetic colors by the end of May, marking a significant shift in its food policy. Target noted that it has been phasing out artificial dyes in cereals for several years, and already about 85 percent of its cereal sales come from products made without synthetic colors. The company said it has worked with both national brands and its own private labels to reformulate recipes where needed.