A couple things to remember about this event:
The ad campaign and impending switchover did irreparable harm to the brand, BUT
Jaguar basically stopped all other manufacturing and has had minimal vehicles to sell until the pee-vees are available.
It doesn't matter, however, the Jaguar of E-type fame is dead. RIP in piss, Jag.
Yeah - they killed the whole line and now want to do only super luxury e-cars. I haven't done a ton of research on them, but do know that my buddy was looking at a virtually new pre-owned porsche e-something. he likes them - doesn't bother with gassing up, just uses them around town. he's rich enough to have other cars but wants an e-whatever as his daily for convenience.
anyway...the virtually new used was 50% of the new sticker. they hold zero value at any level. the fact that jaguar wants to operate only in a market space with a 50% loss on your product day of...while other manufacturers are pulling back after billions in losses there... beyond stupid.
Jaguar isn't a car you buy to drive, it's a car you buy to be seen in.
Just because they put an underpowered v6 in their supercar, you don't think that's one you want to drive around?