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Get back in the closet faggot. You and your stupid "woke" ideas. You are not welcome.

Archive: https://archive.today/qFR28

From the post:

>The boss of Jaguar has defended the legendary British car marque's dramatic rebrand this week after critics called a new advert 'woke' and pointed out that it doesn't feature any cars. Rawdon Glover, managing director of the Indian-owned firm, also hit out at the 'vile hatred and intolerance' directed at the eccentric-looking models who appeared in the video released on November 18. In a new interview, he denied the rebrand exercise - which has ditched the iconic 'growler' logo of a big cat and replaced the imposing, all-caps typeface with one that appears to read 'JaGuar' - was meant to be a 'woke' statement.

Get back in the closet faggot. You and your stupid "woke" ideas. You are not welcome. Archive: https://archive.today/qFR28 From the post: >>The boss of Jaguar has defended the legendary British car marque's dramatic rebrand this week after critics called a new advert 'woke' and pointed out that it doesn't feature any cars. Rawdon Glover, managing director of the Indian-owned firm, also hit out at the 'vile hatred and intolerance' directed at the eccentric-looking models who appeared in the video released on November 18. In a new interview, he denied the rebrand exercise - which has ditched the iconic 'growler' logo of a big cat and replaced the imposing, all-caps typeface with one that appears to read 'JaGuar' - was meant to be a 'woke' statement.
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[–] • 1 pt (edited )

claiming the car maker needed to step away from 'traditional automotive stereotypes'

it is not intended to depict Jaguar's intended customers but added: 'We do need to attract a new customer base.'

I seem to recall another too big to exist corporation doing something vaguely similar. It didn't end well.

So executives today believe that corporate identity has no connection to consumers and rebranding reaches out to new customers without alienating existing customers?

Idiots!

Can't wait until I see the bumper stickers "I bought this before I knew"

the car firm reinvents itself to appeal to a younger audience of car buyers

LOL. I hate to be a kill joy, but has anyone noticed that young people still live at home in their 40's not able to afford a house? What do these execs think? These young car buyers will be able to afford more than a Spark, Mirage, or Rio?

Fixed Jaguar ad (x.com)

Jaguar meme (pic8.co)