[Source.](https://ca.finance.yahoo.com/news/g-o-media-sells-off-173451617.html) > G/O Media has sold Deadspin to a European media company that will not keep any of the long-running sports news outlet’s current staff, the company’s CEO told employees in a memo on Monday. > “Recently we were approached by the European firm Lineup Publishing expressing interest in purchasing Deadspin to add to their growing media holdings,” read the staff-wide memo from CEO Jim Spanfeller to all G/O employees. “Lineup Publishing is a newly formed digital media company described in their words as ‘dedicated to creating, acquiring and managing high quality media brands across a variety of sectors.’” > The memo continued: “After careful consideration, the G/O Media board of directors has decided to accept their offer. I do want to make it clear that we were not actively shopping Deadspin. The rationale behind the decision to sell included a variety of important factors that include the buyer’s editorial plans.” > Lineup Publishing will “not carry over any of the site’s existing staff and instead build a new team more in line with their editorial vision for the brand,” the staff-wide note added. “While the new owners plan to be reverential to Deadpin’s unique voice, they plan to take a different content approach regarding the site's overall sports coverage. This unfortunately means that we will be parting ways with those impacted staff members.”