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Source. (amgreatness.com)

On Wednesday, retail giant Target announced in its second quarter earnings report that it was reducing its sales and profit expectations for the remainder of 2023, due in large part to ongoing backlash over its promotion of LGBT-themed merchandise.

According to the Daily Caller, this marks the first decline in Target’s quarterly sales in the last six years. In May, the company unveiled a line of pro-LGBT merchandise that was explicitly marketed for children, including pro-transgender swimsuits. After launching over 2,000 different products for the campaign – including clothing, furnishings, and books – the company began actively scaling back the amount of LGBT merchandise following widespread condemnation and a consumer boycott.

[Source.](https://amgreatness.com/2023/08/17/target-sales-collapse-due-to-ongoing-backlash-over-lgbt-merchandise/) > On Wednesday, retail giant Target announced in its second quarter earnings report that it was reducing its sales and profit expectations for the remainder of 2023, due in large part to ongoing backlash over its promotion of LGBT-themed merchandise. > According to the Daily Caller, this marks the first decline in Target’s quarterly sales in the last six years. In May, the company unveiled a line of pro-LGBT merchandise that was explicitly marketed for children, including pro-transgender swimsuits. After launching over 2,000 different products for the campaign – including clothing, furnishings, and books – the company began actively scaling back the amount of LGBT merchandise following widespread condemnation and a consumer boycott.

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Correlation isn't necessarily causation. I do believe it made their sales worse. There are many other factors at work though. People don't have the same money to spend. People are cutting back on everything.

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The important thing is that at least some of the decrease is sales is attributed to them going woke, and senior management is aware that they are being canceled by consumers for it.

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You are correct, and that is also discussed in the article.