It's all about ESG and the Fed. ESG scores mean if you promote this shit you get infinity low or no interest rate loans for your business. Ultra low or no interest loans are an insane business advantage, allowing the company to operate on loans effectively forever. Additionally, those corpos that push the kike agenda get bailed out (continuously) by the Fed in the form of stock buys via printed kike "money". This is why Disney for instance can lose billions of dollars on wokeshit no one actually wants, and keep making it without their shareholders suing the pants off them for fiduciary negligence. Without both of these things, their stocks would tank as they kept losing money on wokeshit. With it, their stock remains high and ever-climbing so they are considered by shareholders to be doing a "good job". This is why "get woke go broke" is only somewhat effective in certain critical mass situations like Bud Light. Which ultimately mainly impacts *that* sub-brand alone, not any of the other brands AB InBev owns, because boomers are too dull to realize Stell Artois and other shit beer is made by the same company.