[Source.](https://pjmedia.com/news-and-politics/matt-margolis/2023/07/31/distributors-have-given-up-on-bud-light-ever-recovering-from-dylan-mulvaney-debacle-n1714865) > Things have gotten so bad that many Anheuser-Busch distributors have basically given up on getting their lost customers back, according to a report from the New York Post. > “Consumers have made a choice,” an executive at a Texas-based beer distributor told the outlet. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.” > Sales of other Anheuser-Busch beers like Budweiser, Michelob Ultra, and Busch Light have also experienced a decline since the Mulvaney debacle. The customers who switched brands probably figured out that light beers aren’t all that different, which means that marketing is the key to winning people over. Bud Light really shot itself in the foot by failing to understand its consumer base and joining forces with a mentally ill man who wears dresses and acts like a ten-year-old girl. Anecdotal, but related: I was in the liquor store where I usually shop and they had almost nothing from AB InBev on the shelves. Not even beers you might think would survive the boycott, like Bass Ale, St. Pauli Girl, or Boddington's. The only beers they did have were the Corona brands. One of the guys who runs the place told me that they don't even bother buying most InBev beers anymore.