Source. (bizpacreview.com)
The Bud Light fiasco involving Dylan Mulvaney has proven that boycotts can be crippling for a brand and that there is meaning behind the phrase, “Go woke, go broke.”
Disney and Target have also gotten recent reminders of this after venturing into woke waters involving the sexual exploitation of children, and now there is an app that can inform consumers if their favorite brands are skinny dipping in these same waters.
Called Veebs, the app is free on the App Store and allows users to scan items in grocery stores and get a values score. To ensure it’s getting off to a good start, Veebs made a smart decision to employ model and gold influencer Bri Teresi to plug its launch:
Our money makes an impact. Why would you ever choose to spend your hard earn dollars on brands that are completely in opposition to what you stand for?? Check out @Veebs_Conserv to help you with your shopping. #valuesbasedshopping pic.twitter.com/WRAK4l81Dm
— Bri Teresi (@briteresi) July 17, 2023
For the record, I'd never heard of this app until I saw this article and I haven't used it myself.
[Source.](https://www.bizpacreview.com/2023/07/24/new-app-lets-customers-see-how-woke-favorite-products-really-are-1380035/)
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The Bud Light fiasco involving Dylan Mulvaney has proven that boycotts can be crippling for a brand and that there is meaning behind the phrase, “Go woke, go broke.”
>
Disney and Target have also gotten recent reminders of this after venturing into woke waters involving the sexual exploitation of children, and now there is an app that can inform consumers if their favorite brands are skinny dipping in these same waters.
>
Called Veebs, the app is free on the App Store and allows users to scan items in grocery stores and get a values score. To ensure it’s getting off to a good start, Veebs made a smart decision to employ model and gold influencer Bri Teresi to plug its launch:
>>
Our money makes an impact. Why would you ever choose to spend your hard earn dollars on brands that are completely in opposition to what you stand for?? Check out @Veebs_Conserv to help you with your shopping. #valuesbasedshopping pic.twitter.com/WRAK4l81Dm
>>
— Bri Teresi (@briteresi) July 17, 2023
For the record, I'd never heard of this app until I saw this article and I haven't used it myself.
(post is archived)