[Source.](https://pjmedia.com/vodkapundit/2023/07/13/why-costco-unleashing-the-death-star-on-bud-light-is-even-worse-than-you-think-n1710264) > The troubled beer brand has quickly gone from “we can’t give this stuff away” to “a discount retail giant won’t even give it shelf space.” > That’s all the stuff you might already know. Now let’s get to the part where things go from very bad to much, much worse. > According to Investopedia, Costco has 111 million members who pay between $60 and $120 a year for the privilege of shopping their discount items. The average US member, believe it or not, is “a 39-year-old college-educated Asian-American woman who earns more than $125,000 per year.” > These are not the mouth-breathing, knuckle-dragging morons the press would have you believe are the only ones put off by Bug Light’s newly woke marketing and outrageous sense of superiority over their own customers. > What Costco’s Death Star tells me is that the unofficial Bud Light boycott extends far beyond people like you and me who are deeply steeped in politics in ways that Normal-Americans aren’t. If the broad middle of America isn’t buying the stuff anymore, at least not in numbers sufficient to maintain Costco’s sharp eye for market trends and good deals, then parent company AB-InBev has dug itself a deeper hole than most of us imagined.