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Source. (nbcnews.com)

The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.

Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.

According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

[Source.](https://www.nbcnews.com/business/consumer/bud-light-sales-falling-amid-mulvaney-backlash-no-end-in-sight-rcna85832) > The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives. > Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson. > According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

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"Most people don’t care about this issue and don’t want to get roped into a conversation," Schuhmacher said.

Most people care a ton about this (((issue))) and are willing to change a decades long habit in a literal instant due to it. Something tells me early life section will clue me into why he says that. Also by "care a ton about" I mean they despise, loathe and hate the idea of it and specifically the jew lie about (((gender))) and the push thereof.