Source. (nbcnews.com)
The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.
Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.
According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.
[Source.](https://www.nbcnews.com/business/consumer/bud-light-sales-falling-amid-mulvaney-backlash-no-end-in-sight-rcna85832)
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The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.
>
Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.
>
According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.
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