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Source. (nbcnews.com)

The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.

Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.

According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

[Source.](https://www.nbcnews.com/business/consumer/bud-light-sales-falling-amid-mulvaney-backlash-no-end-in-sight-rcna85832) > The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives. > Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson. > According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

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[–] • 1 pt

In this instance though don't you think they're doing their short sell -> crash in a way that angers people in a broader sense than they would like? People are cluing into (((trans))) and the who behind it. This will certainly work in the short sell -> crash -> buy -> profit sense and suckers do exist. But the cultural (troons, faggots, etc) side that they've not been working on for mere months or years but actual centuries as taken a bigger hit, don't you think?

[–] • 0 pt

The thing about troons and fags is they have an incredibly short attention span. Plus, you don't need to market to them, you just have to promote them. They are a net negative in terms of economic impact. So, from a macro scale, you don't have to get them to buy your shit, you just have to promote their existence and get more people like them. Troons and fags are very easily tricked and make for exceptional "useful idiots"

I don't think they're worried about upsetting the troons.