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Source. (nbcnews.com)

The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.

Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.

According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

[Source.](https://www.nbcnews.com/business/consumer/bud-light-sales-falling-amid-mulvaney-backlash-no-end-in-sight-rcna85832) > The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives. > Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson. > According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

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[–] • 2 pts

Yeah, I'm off of A-B for good. It's not about that fag on the can, It's about what that marketing bitch said about their customers in general...

[–] • 4 pts

If you drank bud light regularly in the first place, you're already a fag.

[–] • 0 pt

I never drank bud light, just another A-B product, faggot...

[–] • 3 pts

just another A-B product

Let me rephrase

"If you drank an A-B product regularly in the first place, you're already a fag."

[–] • 3 pts

I've been off AB for longer than I can remember, but it only really hurt when they bought Pilsner Urquel. For years now I've been drinking local. At a bar or restaurant I always look for the closest locally-made beer to drink.

[–] • 0 pt

Stop drinking fermented (((hops))) juice for good. It's not actual beer.