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Source. (nbcnews.com)

The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.

Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.

According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

[Source.](https://www.nbcnews.com/business/consumer/bud-light-sales-falling-amid-mulvaney-backlash-no-end-in-sight-rcna85832) > The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives. > Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson. > According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

(post is archived)

[–] 5 pts

Dude, that's deep. I have to admit it didn't occur to me. I just assigned it to incompetence.

[–] 4 pts

I just assigned it to incompetence.

I used to do the same. But, over the years, I began to realize that they are playing much larger games. It's brilliant because they get us, the public, to believe that they "made an oopsie". It works so well because we want to believe that we're "sticking it to the man" and "showing them who is boss". Yet, in spite of all the "pwnage", these corps only get bigger, and power continues to consolidate into the hands of fewer people.

The market is basically a big open-air casino. And the big dogs know exactly how to rig the slots.

[–] 2 pts

...and do you remember when InBev bought AB...how the higher ups at AB said AB is an American institution and they would never sell, then they sold when the offer was raised $1/share?

[–] 1 pt

In this instance though don't you think they're doing their short sell -> crash in a way that angers people in a broader sense than they would like? People are cluing into (((trans))) and the who behind it. This will certainly work in the short sell -> crash -> buy -> profit sense and suckers do exist. But the cultural (troons, faggots, etc) side that they've not been working on for mere months or years but actual centuries as taken a bigger hit, don't you think?

[–] 0 pt

The thing about troons and fags is they have an incredibly short attention span. Plus, you don't need to market to them, you just have to promote them. They are a net negative in terms of economic impact. So, from a macro scale, you don't have to get them to buy your shit, you just have to promote their existence and get more people like them. Troons and fags are very easily tricked and make for exceptional "useful idiots"

I don't think they're worried about upsetting the troons.

[–] 0 pt

I had a similar epiphany. They want us to chalk this up to incompetence, an "oopsie, someone made a decision that their bosses wouldn't have approved of and we had no idea, OOPSIE!"

Yeah, I'm sure the bosses of the person who hired a freakish troon for the tune of MILLIONS OF DOLLARS were completely unaware of the stunt. They just throw massive spokesperson deals around without anyone really knowing. /s

"All publicity is good publicity". That's really how they view this shit. This is long-game. They're setting themselves up for a "redemption story" IMO. They come up with the stunt, then a few plans for what to do afterward. They enact the stunt, and then observe the public's reaction. In this case, they dipped their toes into the pond of faggotry, and pulled their foot out minus a few toes. If the stunt had gone over well, all of these assholes who are saying "We didn't approve this!" would be taking credit for being sooooo progressive.

Now, they have to enact their plan for "If people fucking hate our stunt". Step 1: blame someone, claim that the real decision-makers were circumvented. Step 2: Apologize. Step 3: Try to win back the image of the "working man's beer" (this is probably a very complex, multi-faceted plan).

Getting really conspiratorial: Whenever a company makes a move like this, I always wonder if it's a sort of "Litmus test" to see how the general population reacts- they can use this to gauge how accepting general population is of their bullshit. With social media, gathering the data on how people react is trivial. So, could one of Budweiser's parent companies (one of the massive conglomerations that owns EVERYTHING) have used their Budweiser brand as a test to see how far they could push faggotry with their other corporations? Government involvement can't be ruled out, either, as I'm sure glowfags and such are very interested in this kind of data.

[–] 0 pt

So, by Litmus Test, you mean opening the Overton Window?

[–] 0 pt

That actually speaks well of you. Thinking like an evil little jew shit-stain is hard for people that aren't accustomed to it. To get the gears of your mind to turn like a jew's is work because it does not come naturally for honest White Men.