Source. (newsweek.com)
Beer brewer Anheuser-Busch is facing backlash on social media after Budweiser's new partnership with Harvey-Davidson was revealed.
Last week, new Budweiser cans were unveiled, which feature logos from the beer brand and Harley-Davidson to commemorate the motorcycle manufacturer's 120th anniversary. The designs are inspired by original hand-drawn blueprints from each of the brands, according to Beverage Industry.
However, the cans—which include the words "Kings of our Craft" and "Brewed and built in the USA"—have all but served to ignite further furor from a number of conservative detractors who over the past several weeks have been boycotting Bud Light.
Over on Twitter, the objections came in thick and fast, with one person writing: "After the trans can fallout, Budweiser is set to pump some testosterone back into its [products] by rolling out a Harley Davidson can for Budweiser…I ain't falling for it!"
"Harley Davidson, you are an American icon. So was Bud Light," tweeted another. "Anheuser Busch badly misread their consumer brand, and are paying the price. AB is going down. Now you have partnered with the people who betrayed their base. You may wish to reconsider this decision."
[Source.](https://www.newsweek.com/budweiser-harley-davidson-anheuser-busch-transgender-backlash-dylan-mulvaney-1802155)
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Beer brewer Anheuser-Busch is facing backlash on social media after Budweiser's new partnership with Harvey-Davidson was revealed.
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Last week, new Budweiser cans were unveiled, which feature logos from the beer brand and Harley-Davidson to commemorate the motorcycle manufacturer's 120th anniversary. The designs are inspired by original hand-drawn blueprints from each of the brands, according to Beverage Industry.
>
However, the cans—which include the words "Kings of our Craft" and "Brewed and built in the USA"—have all but served to ignite further furor from a number of conservative detractors who over the past several weeks have been boycotting Bud Light.
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Over on Twitter, the objections came in thick and fast, with one person writing: "After the trans can fallout, Budweiser is set to pump some testosterone back into its [products] by rolling out a Harley Davidson can for Budweiser…I ain't falling for it!"
>
"Harley Davidson, you are an American icon. So was Bud Light," tweeted another. "Anheuser Busch badly misread their consumer brand, and are paying the price. AB is going down. Now you have partnered with the people who betrayed their base. You may wish to reconsider this decision."
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