All the major corporations are following the Bud Light model of alienating their majority customers. [COORS/Miller](https://www.thestreet.com/retailers/miller-lites-new-ad-campaign-generates-outrage) [Gillette](https://campaignbrief.com/get-woke-go-broke-gillettes-toxic-masculinity-ad-via-grey-new-york-haunts-pg-as-shaving-giant-takes-us8-billion-writedown/) [Bud Light](https://www.cnn.com/2019/05/06/us/bud-light-pride-rainbow-beer-bottles-trnd/index.html) [Balenciaga](https://nypost.com/2023/03/01/balenciaga-seeks-crisis-management-expert-after-bdsm-ad-scandal/) And many others.

Part of me wants to believe that's not a real ad. That it's satire.00 Of course, it's far more likely that Miller Lite is also about to lose a great deal of market share.