PAIN.

Source Article (nypost.com)

#PAIN. [Source Article](https://nypost.com/2023/05/10/anheuser-busch-stock-downgraded-over-bud-light-crisis/)

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I mad a comment elsewhere I didn't think this boycott was going to go anywhere. I am very happy to be wrong.

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Many faithful customers are done with A-B. A-B touched the third rail and there's no coming back. They think they can ride it out with their billions. They are losing a big chunk of market share forever. Anyone drinking it faces ridicule from their friends, avoidance by strangers.

Peer Pressure Phase Now Engaged!

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beer drinkers are shunning Bud Light in increasing numbers.

This is important. Decreasing sales means more consumers are waking up.

The controversy appears to be taking its toll on other brands within the Anheuser-Busch umbrella.

This is another good sign. Repercussions go beyond a single brand, but also associated brands.

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