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978

. . Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.

The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29.

Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.

“It’s not just a Bud Light issue,” said Bump Williams, chief executive of the consultancy. . .

Source Article (nypost.com)

>. . Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data. >The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29. >Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data. >“It’s not just a Bud Light issue,” said Bump Williams, chief executive of the consultancy. . . [Source Article](https://nypost.com/2023/05/09/bud-lights-sales-drop-is-accelerating-amid-dylan-mulvaney-fiasco/)

(post is archived)

[–] • 2 pts (edited )

Anheuser-Busch told distributors that an outside ad agency was responsible for tapping Mulvaney to promote the Bud Light brand to the LGBTQ community, but has stopped short of naming the marketing firm

It was totes some other guy. Definitely not the marketing exec that just said they need to get away from their fratty clientele to bring in new woke beer drinkers.

[–] • 1 pt

A-B showing its complete lack of integrity as well as lack of patriotism to the country that helped it grow. They need MORE PAIN. Maybe the stockholders need to sue them next.

[–] • 1 pt

Yeah, I was a Michelob Ultra drinker for years. They're part of A-B so it's back to Coors for me and I'm not going back...