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Now it's official, another American Icon officially falls into (((degeneracy))).

On Monday, the popular kids’ toy Lego announced that it would remove gender stereotypes from its toys, forcing a ‘woke‘ ideology on young children.

The Lego Dreamzzz line, produced by the toy giant, will debut with several new models, including a Pegasus horse, a bunny with blue and pink stripes named Bunchu, and a “nightmare shark ship.”

The new ‘gender inclusive’ characters will also be featured in a new television show premiering on May 15.

“We have always been focused on ensuring that LEGO play was for all children, but within the recent years we have focused more on putting systematic processes into place to ensure LEGO products and marketing be as inclusive as possible,” said Julia Goldin, Chief Product and Marketing Officer Lego Group, in a statement to USA TODAY. . . .

Source Article (thegatewaypundit.com)

Now it's official, another American Icon officially falls into (((degeneracy))). >On Monday, the popular kids’ toy Lego announced that it would remove gender stereotypes from its toys, forcing a ‘woke‘ ideology on young children. >The Lego Dreamzzz line, produced by the toy giant, will debut with several new models, including a Pegasus horse, a bunny with blue and pink stripes named Bunchu, and a “nightmare shark ship.” >The new ‘gender inclusive’ characters will also be featured in a new television show premiering on May 15. >“We have always been focused on ensuring that LEGO play was for all children, but within the recent years we have focused more on putting systematic processes into place to ensure LEGO products and marketing be as inclusive as possible,” said Julia Goldin, Chief Product and Marketing Officer Lego Group, in a statement to USA TODAY. . . . [Source Article](https://www.thegatewaypundit.com/2023/05/lego-goes-woke-as-it-launches-new-gender-neutral-toys-in-a-bid-to-break-stereotypes/)

(post is archived)

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“We have always been focused on ensuring that LEGO play was for all children, but within the recent years we have focused more on putting systematic processes into place to ensure LEGO products and marketing be as inclusive as possible,” said Julia Goldin, Chief Product and Marketing Officer Lego Group, in a statement to USA TODAY.

Now that's a lie. Their products used to be gender neutral until they released the "LEGO Friends" line of sets aimed at girls back when they were riding the woke wave of "gurl power". The whole line was basically pointless because it wasn't about building things with bricks but instead playing some form of miniature Barbie with the initial set building being the only link to LEGO in the first place. Even the minifigures were non-standard and entirely female IIRC. LEGO is just pandering and trying to recoup the kids market since they have lost sales in that area and the adult collector market is slowing down in the Bidenflation economy. Boycott them and let them go broke.

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I don't think a boycott of Lego toys would be possible. How would you explain to a little kid that they can't have their little Boba Fett toy because the parent company has gone woke?

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Buy them a 3d printer instead (the printer and an initial spool are about $150-170, while it seems lego today ranges from $80-500+ for a decent sized set). Good replacement for the building aspect (early on you can just print direct replacements for lego) longer term and is actually a useful skill to have as an adult.

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Yep. I agree. To eliminate the "woke" libtard faggotry is also worth it alone.

Fuck LGBTQASJW.

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IDK. My folks had no problem saying "no" when I was a kid. That was mostly because they couldn't afford to buy every toy I wanted. There are a multitude of non woke toy alternatives, for now anyway.

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Your parents obviously weren't the type to coddle you. I bet you didn't get participation trophies, either.

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Nope, participation trophies hadn't yet been invented back in my day. Dad used a lot of harsh 4 letter words with me when I was a kid like "earn", "work", "hard", "save" ...

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Most of their toys are neutral anyway. This looks like just another fantasy-style series with marketing adding the neutrality angle just for the press. It's similar to their Elves one from several years back.

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absoutly. I ran a toy department in a box store for yearssss.. 90% of their sets are as you mentioned neutral already

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I want to buy the tranny nigger Lego set and create a suicide and murder house that burns down by a psychotic faggot nigger arsonist.

Fuck diversity. It doesn't work.

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It's still gonna hurt when you step on one in the middle of the night.

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Woke-er, since Lego already has faggot rainbow "pride" edition sets

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Their LGBTQ+ "Trans-former" series should be out in time to debauch Christmas. (just kidding, but I'm sure it's coming).

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> Their LGBTQ+ "Trans-former" series should be out in time to debauch Christmas. (just kidding, but I'm sure it's coming).

Christmas is already debauched. It's not a biblical holiday.

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Cobi bricks are better anyways. They have the same high quality tolerance, are 100% interchangeable with lego, use prints instead of stickers, and have a bunch of military stuff.

Lego has blue star pander companies, Cobi has cars and trains and ships and tanks and planes and shit.

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Lego just recently released a Titanic model that looks amazing but way too expensive for a toy.

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Little girls and boys that are into legos love building, not the "gender" bullshit. Lego girl sets are pitiful compared to the kits for boys; I always bought whatever cool kit I thought my daughter would enjoy- she loved the boats and planes, the more complex the better. And no, she's not gay nor fat nor ugly.