I watched that video a couple of days ago. Handlers and belief systems. Did you notice in this new Bud ad that every actor was straight and white, scenes were of the heartland of America, an attempt to remind their (earlier) customer base what Bud symbolized before it became the King of Queers? After the Dylan Mulvaney faux pas, this ad looks like desperation. They need to formally apologize to America, own their mistake, promise to never do it again, openly support American values ... and maybe that will slow/stop their bleeding. What they have done was a real slap in the face to America and America is pissed.