This was such a dumbfuck marketing mistake, even ignoring the woke and broke aspect. They took the brand from "friendly black aunt giving you delicious high fructose corn syrup" to a mining company? What the fuck does mining have to do with pancake mix and syrup? Or home cooking? Miners usually work in terrible conditions and eat shit food, at least they did historically. The whole thing was dumb as fuck. Pearl? Mining? Company? Could they have picked a more out of touch, corporate name? What the fuck does any of that have to do with breakfast?
This was such a dumbfuck marketing mistake, even ignoring the woke and broke aspect. They took the brand from "friendly black aunt giving you delicious high fructose corn syrup" to a mining company? What the fuck does mining have to do with pancake mix and syrup? Or home cooking? Miners usually work in terrible conditions and eat shit food, at least they did historically. The whole thing was dumb as fuck. Pearl? Mining? Company? Could they have picked a more out of touch, corporate name? What the fuck does any of that have to do with breakfast?
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