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Long ago, in The Time Before, Dick’s Sporting Goods sold guns. Lots of guns. And then the son of the founder decided to get woke and stop selling guns at all but a handful of the chain’s stores. After being hailed as a progressive, forward-thinking responsible retailer, the company now admits that going woke and kicking guns to the curb cost it (and its shareholders) $250 million in revenue.

That’s probably an understatement. When the pandemic hit, gun stores saw lines of people waiting to buy firearms, ammo, and accessories. Meanwhile, over at No-Guns Dick’s, corporate was furloughing employees as fast as their printers could pump out the pink slips. They sent 40,000 employees home when sales fell off a cliff and gun retailers were doing land office business.

> Long ago, in The Time Before, Dick’s Sporting Goods sold guns. Lots of guns. And then the son of the founder decided to get woke and stop selling guns at all but a handful of the chain’s stores. After being hailed as a progressive, forward-thinking responsible retailer, the company now admits that going woke and kicking guns to the curb cost it (and its shareholders) $250 million in revenue. > That’s probably an understatement. When the pandemic hit, gun stores saw lines of people waiting to buy firearms, ammo, and accessories. Meanwhile, over at No-Guns Dick’s, corporate was furloughing employees as fast as their printers could pump out the pink slips. They sent 40,000 employees home when sales fell off a cliff and gun retailers were doing land office business.

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[–] • 1 pt (edited )

Right. But the idea would be that if they try any of that it’ll be the last thing they do.

If they didn’t worry about it they would’ve tried it already. If there’s anything I’m fairly confident in is that trying to take or mess with guns with Americans is like poking a sleeping bear.

The AR-15 has become like a symbol within the gun community, and honestly while people still own that gun they won’t be able to be forcefully controlled.

[–] • 0 pt

I agree, i'm just saying what i expect them to try.

If they outright banned ownership then it would obviously push too hard, if they stopped sales then people would be upset but not quite as much, if they created resistance to purchase (a la nfa) there would be even less pushback, if they tax heavily then there would .... and so on.

They do this with everything, they are doing it to gas cars now, this is no different.