It seems that they used reverse "Hollywood accounting" to make their loss seem less than it actually is. I have seem plenty of videos showing how the bud light space is completely full, how bars have a bunch of supply that hasn't moved etc, and of course seen this with my own eyes. What I have not seen is anybody holding a bud light in the last couple of months unless it was to shoot it or make a funny video that basically equates drinking bud to being a gender bender.