It seems that they used reverse "Hollywood accounting" to make their loss seem less than it actually is. I have seem plenty of videos showing how the bud light space is completely full, how bars have a bunch of supply that hasn't moved etc, and of course seen this with my own eyes. What I have not seen is anybody holding a bud light in the last couple of months unless it was to shoot it or make a funny video that basically equates drinking bud to being a gender bender.

So the other 75% of its business is doing just fine? Don't worry, Bud Light loves its faggot customers and will continue jumping up and down in dog shit to bolster its reputation.

Underestimate. The boycott is just the first wave of withdraw. That was driven by people reacting to the add. The second wave will be the slow erosion of sales from peer pressure because the boycotters are steady hating on the brand. They can't help themseves but speak up when they see someone drinking it.