It's a thing they do on reddit and elsewhere. Ie there is a sub there called I think "therightcantmeme" or something. They put really good, undebatable memes that rise to the front page of reddit under the guise of "insulting the meme". Where as clearly they are just doing what is needed to get the meme exposure. Insulting it will mean nothing as it will "deliver the payload" if seen anyways.