If I understand correctly, they firmly believe that success in the current gaming ecosystem depends on appealing to the communists that control information, so they sell out in the hopes it will bail them out. Another thing I heard is that the leadership that controls game development validates gaming awards too much to the point where they firmly assume gaining traction in award shows guarantees the game's success. These fallacies remain either because the leadership is removed from reality or because their goal is to assimilate/kill the industry.