This article is pure crap. Nothing but a 'reporter' running damage control because someone publicly pointed out that 40k kits are way over priced. Anyone that tries to say "But look at the detail!" or "injection molds are expensive! It's the market rate!" are either shills for Games Workshop or are in denial over how much they spend on their hobby.
Non 40k models with similar detail levels are typically 50% the price. You should be able to get a squad of marines for $25-30 not $40-60.
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