I had shares of intel in 2015 when they announced their diversity initiative. I was being hyperbolic when I said you should sell immediately. It takes about 10 years for the rot to eat away the company white men build. Now 5 years later that diversity is kicking in and while the shares are up 30%, but stagnant and I'm hearing rumblings they are not innovating, quality control is down and they won't be competitive in another 5 years. In 2015 I moved that money to Costco, those shares are up over 100% and continuing a steady climb. While not the only thing to look at, if you're not considering the poz of a company you're looking to invest in you deserve to lose every penny.