From a marketing standpoint it actually makes some sense. If you're already making a good product anyway, and people like it, a simple name change isn't going to make a big difference except perhaps to people who are asking for it or trying to order it under the old name. It's not like they were making a cheap shitty product in the first place, and then went out of their way to make it clear that they were knowingly and purposefully just pissing in the faces of all of their established customers just to pander to a niche minority of possible new ones. Frankly, if I walked into the store and didn't already know it was good, I'd actually be put off buying a product called nigger cheese. When I was a kid, my aunt offered me some "nigger toe" nuts. Just based on the name alone, I wouldn't eat them. Still won't.