I'm 99% sure it's a joke, but you can never be sure. That's what makes it so great. It's not like bud light pr is going to come out and say we aren't using a deranged tranny as our mascot.
I think they should embrace the joke. Something like "Bud light: we identify as beer." Or after drinking a case of our beer, you'll want to kill yourself as much as this freak. Or if you think the picture on this can is a woman, you're not safe to drive.
it really is completely impossible to tell.
it could be a joke or they really could have given this freak 100,000 dollars from their marketing budget. we have descended into such a jewish dystopian hell that the latter seems somehow more believable.
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