He is an example of confidence being attractive. He can speak his mind because he knows he can back up his words in a fight. That he chooses to be abrasive is strange to me because most of what he says is true and makes sense that he could package it in a more palatable manner, but he plays the part of an arrogant jerk. A successful male in the middle ground between J Peterson and Tate would be a threat to the current system.