Thats somewhat true but craft beer is where its at. Ive had bad ones but like wine, if you know the flavor profile you know which ones to stay away from and which ones to go to. Craft beer is waaaaaaaaaay better. Slick marketing may get away with some beers but the official decider is yoyr tongue. Dont like it. Dont buy it again. Simple as that. Lastly ill recommend ANY beer made by great lakes brewery. All time favorite is the Edmund Fitzgerald