This was his response to this documentary that was super popular called supersize me, where a guy was trying to take down McDonald's food for being unhealthy by eating nothing but it for 30 days, and blames it for the obesity epidemic that everyone was talking about. The obvious issue is that everyone knows that McDonald's isn't healthy, not is it supposed to be, and that the food is intended as luxury, and not as a regular source of nutrition, which is why they can afford to be unhealthy. The issue was the misuse of the product by the customers, not the product itself, also the company itself does not advise eating its food for regular sustenance, but to use it for what they advertise it as, a luxury item that should be used as an exception to a nutritional diet, not as a substitute for it. The first part of the skit is parodying the attitude the documentarian took to McDonald's official statements on their food, which was that it is intended as luxury item. The documentarian didn't like that statement so he cut it out, but kept in the part of the conversation that he could use to make the company look bad. The second part is that whiskey is also intended to be used in moderation, just like McDonald's, only here it's more obvious that the product is being misused, and that the misuse is going to have bad effects. The last part is that the guy blamed just diet for obesity, but discounted the effect of activity, genetics, and other things, he just blamed all the ill effects he experienced in the documentary on the food, when other things could play a role as well. In this case Trevor blames whiskey for a bruise on his side, which sounds plausible, then it's revealed that it cane from him jumping off a flight of stairs, whiskey may have helped contribute to that, but the main cause was his other behaviors. Even the coat check pert of the documentary was a shot at the one ot was parodying, as the documentarian was admittedly blaming the food for his personal problems, when avoiding the role of his own conduct.