Thats because modern humanity are all babies. People dont want babies because they dont want the competition for resources. Its pathetic. That aside, our instincts that make us want to fuck based on certian criteria is based on reproduction. What we find attractive is based on reproduction (for healthy individuals) large breast (can nurture a baby), flat waist (is currently not pregnant), things like that. Fertility is attractive. Our culture today is toxic towards family values so people are abstaining, but the instincts are there and dictate so much of our behavior regardless of whether we want kids or not. We buy products because a fertile woman was on the advertisement with the silent promise that you will reproduce if you buy it regardless of whether you know thats not true. The facts are an average girl can fuck almost any guy she wants while an average guy has to work for it. Pussy is always more valuable than cock. Its not double standards either because men and women arent equivalent. The fact that men are required to work for pussy makes them more competitive and better at every role humanity has other than having babies. Women are born rich and die poor, men are born poor and die rich. A mans sexual value is how much he makes, how many skills he has, how connected he is, physical prowess, virility etc. A man is measured by the total sum of everything he has, a woman is measured by how fuckable she is almost exclusively. The reason men are held to higher standards is that a woman takes risks when reproducing that men dont. A woman risks health, wellbeing and death. Men just have a fun time. once the baby is born a woman must be protected and have resources provided to her, so she needs to pick a man who can do that for her, or otherwise a man with genes that will giver her child the best chance at survival.