This is smart as hell for the beer brand. I’m not sure why Dana White thinks this is a smart move unless he knows their audience is a bunch of faggots who think the sport is so based they won't flinch at this move and will flip and embrace it.
I bet Bud Light paid a lot more than they're admitting.
What's 100m in relation to what Modelo was paying (or publicly stated they were paying) per year?
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