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Campbell's Condensed Tomato Soup has long been our favorite way to visualize the effects of inflation over time in the U.S. economy. That's because the product is defined by its iconic packaging, a No. 1 size steel can that contains the same amount of condensed tomato soup as it did when the product was first introduced to the public in the late 1800s.

This relative stability in packaging however means Campbell Soup cannot hide the price increases is passes along to its customers through shrinkflation, which many other food producers exploit by keeping the same prices on their goods, but diminishing the amount of goods within them. When inflation drives up the costs of what they have to pay to make and transport their goods to consumers, Campbell's must increase their prices to compensate.

That's what's happening now. Campbell Soup has confirmed it is increasing prices across its product lines

> Campbell's Condensed Tomato Soup has long been our favorite way to visualize the effects of inflation over time in the U.S. economy. That's because the product is defined by its iconic packaging, a No. 1 size steel can that contains the same amount of condensed tomato soup as it did when the product was first introduced to the public in the late 1800s. > This relative stability in packaging however means Campbell Soup cannot hide the price increases is passes along to its customers through shrinkflation, which many other food producers exploit by keeping the same prices on their goods, but diminishing the amount of goods within them. When inflation drives up the costs of what they have to pay to make and transport their goods to consumers, Campbell's must increase their prices to compensate. > That's what's happening now. Campbell Soup has confirmed it is increasing prices across its product lines

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[–] • 4 pts

a new pricing strategy

An euphemism for higher prices and/or a monthly subscription model.

When you look at the cost of a can of soup, you notice when the cost starts to really spike. This correlates perfectly with Nixon decoupling the federal reserve note from gold and the Fed's "mandate" to incur 2% yearly inflation. Except the 2% number is skewed because inflation doesn't include consumables people buy a lot of. Therefore, actual inflation is much higher. Those Keynesian economists play fast and loose with numbers to satisfy their preferred outcomes.

[–] [deleted] • 2 pts

skewed because inflation doesn't include consumables people buy a lot of.

gaslighting of the highest order right there.

[+] [deleted] • 2 pts
[–] [deleted] • 1 pt

I knew inflation was hitting hard when my grocery store raised the non-sale price of beef almost across all beef products. Increases of 20-40% across the board.

[–] • 0 pt

As it turns out, life is quite livable without Campbell's soup.

Who knew?

[–] • 1 pt

Life without their Cream of Chicken soup would be unbearable for me.

[–] • 0 pt

I just received a case of their 'chili', which I never tried before. It calls itself 'chunky', but it is watery bean broth, with a few tiny chinks of meat. Luckily I had some hamburger meat in the fridge, and I fried up a handful to save the meal. Stagg's is still the best IMO.

[–] • 0 pt

If they can increase prices because they "only" made $160 million in profit, why can't I decrease payments because I "only" saved $10K last year?