Bro, I worked with animals for over a decade. I have a horse in the race (no pun intended). I can tell you that most (not all, but most) shelters run on thin budgets, so anyone who can get the word out for animals is better than donations in many cases. So you'll excuse me if I have strong opinions on this subject. And I'm not "part of that culture". Quite the opposite actually. I've never even visited Tiktok before. I'm just speaking from experience in the subject. When I did volunteer work, it was prior to the video generation. Sitting out in stores, or city halls, or parks trying to get people to adopt an older dog, or cat with HPV over the cute kittens and puppies, or working with the abandoned purse dogs that require a lot of work to become good pets that don't snap and aren't food aggressive. I will stand on the hill of my option on this matter: Regardless of his potential ulterior motives, the good it does for the animals is worth it.