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[Mountain Dew] even went so far as to produce an entire 40-minute episode of “The Joy of Painting” featuring Bob Ross painting a plastic 330 ml bottle of Mountain Dew.

There are some pretty clear-cut ethical implications of this, which do not appear to have been considered at all. Mountain Dew (owned by Pepsi Co.) was issued licensing rights to use Ross’ likeness by the company that controls the Bob Ross estate, but creating a fake video of a man is much different than simply rerunning episodes of his show.

>[Mountain Dew] even went so far as to produce an entire 40-minute episode of “The Joy of Painting” featuring Bob Ross painting a plastic 330 ml bottle of Mountain Dew. >There are some pretty clear-cut ethical implications of this, which do not appear to have been considered at all. Mountain Dew (owned by Pepsi Co.) was issued licensing rights to use Ross’ likeness by the company that controls the Bob Ross estate, but creating a fake video of a man is much different than simply rerunning episodes of his show.

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