I keep saying that they're using these big corporations to test where the Overton Window rests at this moment. That's why these corporations are making such absurd, obviously business-suicide moves. They know that most of their customers will hate them for saying/doing shit like this, but they still do it- **someone is covering their losses in exchange for the data gathered from your typical consumers.** The Bud Lite and Target debacles have revealed that it seems "faggot fatigue" has set in, even for people who used to support that degeneracy. The only other thing that makes sense, is they're trying to get the fag/"ally" market onboard... but why? That's like, less than 10% of the population, and most of them already go to Target and Wal-Mart etc.. Also, **remember when Bud Lite CEOs were claiming that the whole troon thing was not approved, that some lower level executive just circumvented their bosses and signed Dylan for millions of dollars without anyone knowing about it?** That was their first excuse, "this wasn't approved by us, some rogue woman went and did it without the knowledge of the CEO/CFO!" Okay, let's say I believe that (I don't- a multimillion dollar spokesperson deal *must* be seen by these higher up faggots in the company); well, you've changed your mind, apparently, Bud, because suddenly you *want* this shit.