Wonder why it took them 45 years to get "offended"? >>The Cherokee Nation wants Jeep to stop using the tribe’s name on its SUVs. Jeep has been selling its Cherokee brand models for about 45 years. >>The automaker says its vehicle names have been carefully chosen over the years to celebrate Native American people for their nobility, prowess and pride. But the principal chief of the Cherokee Nation says having their name plastered on the side of a car does not honor them, even if it comes from a well-intended place.