There's some threads or a thread on KiwiFarms about how it happened. Essentially a bunch of the kike mods of various faggot normie subreddits got their panties in a wad and start spamming every subreddit with anti-NoNewNormal messages and whining to the admins to get NNN banned. The threads are compilations of their self-righteous sperging about their little retard crusade from their Plebbit supermod Discord.