Reason arises from putting words to feeling. That he acknowledges feeling is good, that he understands people is better. Give them all the feels; subvert them with your message. Who says subversion should be evil? Is it wrong for a person to feel pleasure in their cunning when that cunning is for their own good and deliberately placed? You do you, but if you can’t even, no sense in a good mind going to waste on low effort treachery
So are you saying "Do what thou wilt"? Pleasure in it of itself is not immoral or wrong but pleasure for the sake of pleasure is a degradation of good.
If thou wilt be a charlatan, a subverter of the non-thinker, your fellow citizen, then at the very least, allow them to believe in their “own” subversion to the norm. The anti smoking “think” campaign comes to mind. It’s literally called “think”
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