Ford can't justify making sedans anymore with the shrinking profit margin and depleting interest in that market segment in the early stages of the greatest upheaval the auto industry has experienced. The likes of Toyota and Honda make sedans that are reliable for longer with better warranties. It's hard to compete against them when hamstrung by relatively higher labor costs (thanks UAW) and uncertain material costs (tariffs meant to bring jobs back can also raise costs another way if necessary raw material imports are also taxed). Reducing production just to the Mustang and the Focus hatchback for their sedans and refocusing on their truck and crossover brands is much better for Ford, since that's what Americans are buying. They must be able to shift alongside or ahead of its competitors when automated driving and battery technology becomes feasible and reliable on a mass scale for all vehicles.
Ford can't justify making sedans anymore with the shrinking profit margin and depleting interest in that market segment in the early stages of the greatest upheaval the auto industry has experienced. The likes of Toyota and Honda make sedans that are reliable for longer with better warranties. It's hard to compete against them when hamstrung by relatively higher labor costs (thanks UAW) and uncertain material costs (tariffs meant to bring jobs back can also raise costs another way if necessary raw material imports are also taxed). Reducing production just to the Mustang and the Focus hatchback for their sedans and refocusing on their truck and crossover brands is much better for Ford, since that's what Americans are buying. They must be able to shift alongside or ahead of its competitors when automated driving and battery technology becomes feasible and reliable on a mass scale for all vehicles.
(post is archived)